The rules of fashion blogging change every year. Photo credit: LOFTFLOW / Shutterstock.com
In April 2016, my fashion blog turned 7 years old. Do you dream of living my jazzy life as a fashion blogger? Attend glamorous fashion events and take selfies with celebrities? Have complementary dinner at fancy 5-star properties? Receive free clothes from brands? Make money to Instagram your vacation photographs tagging the sunglasses brand you’re wearing? Send tweets from front rows of fashion weeks in Delhi and Mumbai?
Let me help you out with my 7 years of wisdom. The rules of the game have changed over the past few years, and this is how things stand now.
Swipe ahead to know how to become a fashion blogger in 2016.
Date a photographer. Photo credit: Eugenio Marongiu / Shutterstock.com
1. Date / Friendzone a Photographer
Who cares to read? Reading is for intelligent people. My readership is intelligent and, of course, you are intelligent if you are reading this space but deal with it… fashion blogging in 2016 is all about the photographs. In 2016, photographs are primary and words are secondary in a fashion blog. Hence, start dating a photographer. That entitles you to fancy photographs 24x7. If you’re not comfortable with the idea of dating, ‘friendzone’ him or her.
Swipe ahead for more tips…
Be an Insta-blogger. Photo credit: tulpahn / Shutterstock.com
2. Start as an Insta-blogger
A blog refers to a site published on World Wide Web with discrete entities also known as blog posts displayed according to date (recent article first). Technically, Instagram is a social networking site and not a blog and Insta-bloggers are not bloggers in classic sense of the term, but the world is dumb and you can convince them that you’re a blogger with a simple Instagram account. You can be a Twitter blogger, Facebook photo album blogger, Snapchat blogger, Whatsapp group blogger… whatever you want but Insta-bloggers are the IN thing among newbies in 2016. Hence, start as an Insta-blogger.
Swipe ahead for more tips…
It's easy to buy 'follows' on Instagram. Photo credit: Gustavo Frazao / Shutterstock.com
3. Buy a Whopping Instagram Following
You don’t start a business without investing right? India as a country doesn’t have a massive dedicated audience for fashion blogging guaranteed to give you four-to-six-digit following overnight. Spend money and buy a decent five-to-six-digit Instagram following. Brands and PR agencies really don’t care if your following is paid. A lot of newbies buy Instagram following. Even established bloggers like a certain ‘Stole Kohl’ buy followers. But does that stop brands from collaborating with bloggers? Nope. PR agencies in 2016 need to fill in “number” in a PPT file and they don’t give an F about the quality of the following. Go buy!
The weirder your clothes at fashion week, the more likely you are to get media coverage. Photo credit: Eugenio Marongiu / Shutterstock.com
4. Get Invited to Fashion Weeks
If you thought your blog readership even matters to PR agencies any more… LOL! The moment you have Instagram numbers, bloggers are invited to attend fashion weeks, at least here in India. Now that you are invited to fashion week, send email to designers and brands, wear their clothes for free… the more random and weird your clothing choice, the more likely it is that you’ll get featured in street-style columns such as on Fashion101.in. You have them all covering your outfits!
Start a blog once you are already semi-famous. Photo credit: BONNINSTUDIO / Shutterstock.com
5. Start a Blog!
The actual blog, not the Insta blog. Now that major media agencies have covered you, it’s time to start a real blog! In case you suck at writing, here is a standard article format I’ve scripted for you. Just copy-paste it and TADA! You’re a fashion blogger!
BLOG ARTICLE TEMPLATE
Right now, I am totally in love with [FASHION TREND]. A few weeks ago I stumbled upon [CLOTHING ITEM] from [BRAND NAME] and I instantly bought it (of course, readers know it’s a freebie). It is perfect for [WEATHER] in [YOUR CITY]. I wore it with [ACCESSORIES] from [BRAND NAME]. The look is perfect for [RANDOM EVENT]. I am feeling totally [ADJECTIVE] in this look.
[5-10 PHOTOS OF THE OUTFIT]
Photography Credits: [FRIENDZONED NAME]
Share it with #OOTD #LOTD #LOOKOFTHEWEEK #OUTFITOFTHEWEEK #OUTFIT #OUTFITPOST #LOOKS #LOOKBOOK #FASHIONBLOGGER #FASHION #STYLE #MODEL #INSTAFASHION #FASHIONGRAM #WIW #WIWT #WHATIWORE
Advertise your Facebook page. Photo credit: Alexey Boldin / Shutterstock.com
6. Advertise Your Facebook Page
With all the money you’re making from brands, it’s now time to advertise your Facebook page till you get a good five-to-six-digit likes. Your Twitter still has only 58 followers, but no one really cares about Twitter when your FB and Instagram following is that big.
Managers / assistants always make you look good. Beyonce would know. Photo credit: Featureflash Photo Agency / Shutterstock.com
7. Hire a Manager / Assistant
Because someone needs to over-glorify your whopping Instagram following and tell the brands how you are a celebrity in the making.
8. Create and Awards / Press Page
The final indication that you’re a successful blogger. Rinse and repeat, you might be the next TedX speaker!
Purushu Arie is India’s most-read men’s fashion blogger. He is also a gender-neutral fashion designer, illustrator and columnist. He blogs at Purushu.com, and you can follow him on Instagram.This post was first published here. You can read more posts on his Fashion101 Blog.