Fashion blogging has become serious business. If you were one of those who always thought blogging is what you wanted to do, now is the time. Harvard University has added Fashion Blogging as a subject in its Business School programme. For the past few years, fashion blogging has been taken seriously not just by the fashionistas across the world, but even veterans who’ve been in the fashion industry for decades. Be it designers, luxury labels or high street brands, everyone wants to collaborate with a blogger.
The world’s currently most popular blogger, Chiara Ferragni, a 27-year-old Italian blogger and founder of ‘The Blonde Salad’, leads the Fashion Bloggers fraternity. Besides attending fashion weeks in London, Paris and New York and being on the front row of every show, the blogger has successfully created a niche (not a small one) where she expresses herself through her website. Be it travelogues, branded stories or just her Instagram, everything the blogger does is watched by more than 3.2 million followers on her Instagram! Now that’s a number not even some movie stars can boast of.
The first case study to be done by Harvard is of Chiara, and if you’re following her, you’d already know that her recent trip to the US was to mark herself on the curriculum of the business school, which of course is a big deal!
In 2014, she reportedly made $8 million dollars. Further, she was listed on Forbes’ ‘30 under 30’ list. Who said fashion blogging is not a profession?